The "P" and "C" are the tallest letters, being 44 feet (13 m) high. The letters are painted red and aluminum, with 15-millimeter (0.59 in) neon light tubes at the letters' edges. The logo consists of the letters Pepsi:Cola, which are mounted at least 20 feet (6.1 m) above grade and reaching nearly 70 feet (21 m) high. It is mounted on a steel grid measuring 49 feet (15 m) tall and 150 feet (46 m) wide. The Artkraft Strauss Sign Corporation created the current 1994 sign, which faces west toward the United Nations in Manhattan. The removal of the blue outline in 1940 may have influenced the Pepsi-Cola sign's use of red neon tubing. At the time of the original sign's erection in 1940, Pepsi-Cola had changed its logo the previous year, with a blue outline around the letters of the logo. The Pepsi bottle was 5 inches (130 mm) deep, and illuminated by a pair of 400-watt (0.54 hp) lamps. The characters "5c" were in blue, with blue neon light tubes, while the other letters were red with red neon, like the current sign. The sign read Pepsi:Cola 5c, measured 60 by 120 feet (18 by 37 m), and had a 50-foot (15 m) depiction of a Pepsi bottle. It faced west toward the headquarters of the United Nations in Manhattan. The original sign was manufactured by the General Outdoor Advertising Corporation and installed atop the Pepsi-Cola plant at 46th Avenue and 5th Street. The New York City Landmarks Preservation Commission began holding hearings on whether to make the sign a city landmark in 1988, though it was not designated as such until 2016. When the Pepsi facility was closed in 2003, the sign was relocated to the park. The bottle depiction was replaced in the 1970s, and Artkraft Strauss Sign Corporation rebuilt the rundown sign in 1993. The Pepsi-Cola sign was likely manufactured by the General Outdoor Advertising Company and was New York state's longest electric sign when completed. It is composed of a 50-foot (15 m) depiction of a Pepsi bottle, as well as lettering that reflected PepsiCo's logo when the sign was commissioned. The sign, visible from Manhattan and the East River, was built in 1940 and originally installed atop PepsiCo (previously Pepsi-Cola)'s bottling factory nearby. The Pepsi-Cola sign is a neon sign at Gantry Plaza State Park in the Long Island City neighborhood of Queens in New York City.
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